Steve Brine MP, Former Cancer Minister, sponsored a Pink Ribbon Tea in Parliament to mark the 30th anniversary of The Estée Lauder Companies’ (ELC) Breast Cancer Campaign, created by Evelyn Lauder in 1992 who co-created the Pink Ribbon at the same time.
Whilst great strides have been made in breast cancer awareness over the last three decades, Anna Bartle, Vice President of ELC UK &Ireland’s Breast Cancer Campaign (pictured with Steve), presented new ELC UK& Ireland-commissioned research demonstrating that more needs to be done to increase self-checking rates.
The new attitudinal research shows that nearly eight in ten women in the UK not checking their breasts regularly and a third admitting they never check themselves for signs of breast cancer. The research also highlights that self-checking rates are lowest amongst South Asian women, women under 40 and Black women.
To help spread awareness amongst under-represented communities of the importance of regular self-checking, all year around, ELC UK and Ireland’s Breast Cancer Campaign appointed four new Ambassadors – Founder of Girl vs. Cancer Lauren Mahon, Founder of Black Women Rising Leanne Pero, Breast Cancer Warrior Kreena Dhiman, and GP Dr Zoe Williams – who each addressed the Pink Ribbon Tea, sharing their own experiences.
